Carolym Maccall Entertainment reports country Carolym Maccall

ITV Says Advertising Revenues “Rebounding” As Q1 Results Rise 2% YoY

ITV chief executive Carolym McCall said on Wednesday that the broadcaster is “cautiously optimistic about the year ahead” after reporting total revenues of £709M in Q1, up 2% on the same period last year (£694M).McCall said that advertising revenues are rebounding substantially after last year’s pandemic-induced dip.

April was up 68% year-on-year and the company is forecasting May to be up 85% and June to be up 85-90%.Total ITV Studios revenue was up 9% in Q1 at £372M, while media and entertainment revenue was down 3% at £484M as national lockdown measures continued to have an impact.

Total advertising was down 6% but online revenue rose 14%.“The advertising market and worldwide productions remain exposed to the risks associated with the

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