“It’s Not A Streaming War, It’s A Streaming Party”: Prime Video Nordics Chiefs On Competition, Breaking Denmark’s Commissioning Stalemate And Original Content Ambitions
deadline.comEXCLUSIVE: Karin Lindström and Andreas Hjertø only joined Prime Video Nordics in 2021 but they’ve already hit the ground running, this week showcasing an 18-strong slate of originals and touting ambitious plans for growth in an exclusive interview with Deadline.
The Amazon streamer has been late to the original content game in the Nordics, with its first announcements coming earlier this year in the shape of reality format The Bridge and scripted political comedy Toppen.
Four more unscripted show orders emerged today at a splashy Prime Video Presents event in Stockholm, Sweden. Market leaders Netflix and local player Viaplay, whose parent company both Lindström and Hjertø have worked for over the years, have led the way on originals.
Amazon relaunched Prime Video as a Nordic service in March 2021 to better position for growth. Despite its large catalogue and competitive price points, it had struggled to compete.
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