‘Interview With the Vampire’ Debut and ‘Walking Dead’ Final Season Return Drive AMC+ to Record-High Viewership, Subscriber Acquisition (EXCLUSIVE)
variety.comJennifer Maas TV Business Writer The premiere of “Interview with the Vampire,” AMC’s first Anne Rice TV adaptation, and the eagerly anticipated return of the final season of “The Walking Dead” on Oct.
2 took streamer AMC+ to its highest two days of viewership and subscriber growth since the platform’s October 2020 launch, Variety has learned exclusively.
Per AMC+, “The premiere of ‘Interview’ and the return of The Walking Dead’ drove AMC+ to the most successful two days in its history on Sunday and Monday and highest levels of series viewership and new subscriber acquisition ever.” According to the company, which currently has 10.8 million streaming subscribers across AMC+ and its other platforms, the series premiere of “Interview” now ranks as the No.
1 new series launch ever for AMC+, in both viewership and acquisition, “tripling the early activity of the previous record holder in these categories,” AMC’s freshman drama “Dark Winds.” Though AMC did not provide specific viewership and acquisition figures, they revealed to Variety that 75% of first streams on AMC+ Sunday were new customers watching “The Walking Dead” and/or “Anne Rice’s Interview with the Vampire” premieres.
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