Inside the design process for Bad Bunny’s collection with adidas
us.hola.comBad Bunny is debatably the number 1 artist in the world and is passionate about everything he does. From performing on stage at Coachella to flying through the air in the WWE, to designing shoes, the Puerto Rican star leaves a mark on anything he does.
Since 2021 he has collaborated with adidas, releasing his first shoe with the brand on March 17, 2021. Fast forward to now, they have released 10 collections together, the most recent being April 29th, Campus Wild Moss.
Perfect for Spring, the signature shoe was sparked by the creative vision of Benito, and he rocked them on stage at the Coachella Valley Music Festival ahead of their release. HOLA!
USA had the opportunity to talk to Rafael Mayorga, the Design Director at adidas, to get the inside scoop on Bad Bunny’s role in the design process, how they draw inspiration from Puerto Rico and more.
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