Meghan Markle is celebrating another year around the sun as she turns 41 on August 4. The Duchess of Sussex is known for using her birthday to highlight causes close to her and on her 40th birthday she released 40x40.
Alongside a hilarious video, the former actress detailed her plans for asking 40 friends to donate 40 minutes of their time to help mentor women going back into the workforce.
Meghan is conscious that big days such as her birthday put a “spotlight” onto herself and it's thought that she uses the occasions to channel the public's attention on a cause close to her heart.
Speaking to Express, brand and reputation management expert Eric Schiffer shared his views on how this birthday could look for the Duchess. “She wouldn't be the first to want to shed attention from her birthday onto the plight of others and that's right out of her textbook today, that's in her playbook. "That's a tactic that goes back centuries for those in positions of power to bequeath their spotlight to raise up others." He added: "So yes, I can see Meghan executing in that way." Last year’s 40x40 video saw Meghan team up with actress Melissa McCarthy for the short video.
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