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Inside Bruce Springsteen, Jon Bon Jovi and Jon Stewart’s ‘Wear a Friggin’ Mask!’ Billboard Campaign

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variety.com

Michele Amabile Angermiller In recent days, New Jersey drivers may have been surprised to see billboards featuring native sons Bruce Springsteen, Jon Bon Jovi and Jon Stewart wearing COVID masks under the words, “Wear a friggin’ mask!”The effort, launched just before the Thanksgiving holiday, is the first phase of a “Mask Up” campaign, spearheaded by New Jersey First Lady Tammy Murphy and the NJ Pandemic Relief Fund.

There are 30 billboards displayed across the state, with three more slated to go up by the East Rutherford and the Meadowlands Arena for December.The campaign, according to Drew Katz, CEO of Interstate Outdoor Advertising based in Cherry Hill, NJ, is focused “to help the most vulnerable New Jersey populations affected during.

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