EXCLUSIVE: In the decade since Netflix upended the entertainment business by releasing House of Cards, calling-card originals have gone from subscriber catnip to a ubiquitous feature easily taken for granted.
Streaming’s dominant players in the years to come will be the companies capable of expanding beyond fresh film and TV fare and into sports, video games, news and audio.That’s one of the key takeaways from a new survey titled “What Will They Pay For?
The Mind of The Modern Subscriber” from the consumer insights division of Publisher’s Clearing House. The 69-year-old direct marketing firm known for its sweepstakes and oversized checks polled 15,000 Americans and teamed with TV industry veteran Evan Shapiro to analyze the results.Asked which categories of offerings they would be most inclined to pay for, 39% of respondents cited movies and scripted TV, the biggest piece of the pie by far.
Sports (12%), music/podcasts (11%) and gaming (7%) are other notable categories. Among 18-to-34-year-olds, gaming jumps to 15% and music/podcasts spikes to 16%.“It is glaringly clear is that having movies and TV shows are now, simply, table stakes,” writes Shapiro, former cable network chief who is now a producer, professor and industry consultant. “They are not at all a differentiator: Every service has them.
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