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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Imax Inks Deal With EntTelligence for ‘Leading-Edge’ Data on Audience Content Exposure

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thewrap.com

Cinemark Theatres, announced in January. An Imax representative could not be immediately reached for more details.Imax reported last month that it was once again profitable during the fourth quarter, thanks in large part to mega-hits “Avatar: the Way of Water” and Disney’s “Black Panther: Wakanda Forever.” Its success drawing key audiences had helped cement its role in the success of blockbusters.

The continued draw of “Avatar 2,” which the company said is its highest grossing release ever, along with the February release of Disney’s “Ant-Man and the Wasp: Quantumania” and this month’s debuts of MGM’s “Creed III,” Warner Bros./New Line’s “Shazam!

Fury of the Gods” and Lionsgate’s “John Wick: Chapter 4” are expected to carry the company’s quarter. CEO Rich Gelfond predicted that 2023 would see “pre-pandemic levels of performance,” in part thanks to the reopening of China, which accounted for almost half of its revenue in the fourth quarter, after years of strict lockdowns.“We’re excited to collaborate with EntTelligence and dig even deeper into theatrical analytics as we continue to drive growth across global box office,” Craig Dehmel, Imax head of global distribution, said. “We look forward to tapping into their leading-edge technology and measurement insights to further enhance the Imax Experience for moviegoers.”Imax shares rose 43 cents, or 2.5%, to $17.62 in morning trading.

The stock has changed hands between $12.13 and $20.50 in the past 52 weeks, and is up about 19% since the start of the year..

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