I'll Say It: Emily Cooper Is Bad at Her Job
glamour.comis a modern fairy tale: Emily Cooper, a bright-eyed marketing prodigy from Chicago, transfers to Paris and takes the French division of her company by storm.
She introduces the team to the brave, not-so-new world of social media, lands several massive new clients, and consistently comes up with thrilling new ideas right in the nick of time.
But I'm not buying it. While watching , which premiered on Netflix on December 21, I couldn't help but cringe as Emily was praised for her objectively awful ideas.
I'm not the only one—real-life marketing executives and fans of the show are unconvinced: This content can also be viewed on the site it from.This content can also be viewed on the site it from.This content can also be viewed on the site it from.Take her painfully flawed idea to market McDonald's—the world-famous fast-food chain synonymous with greasy comfort food and the “supersize” portion—as a “little luxury.” Or her embarrassingly unoriginal pet-food campaign, which uses pet photos as selfie filters.
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