Elizabeth Wagmeister-Senior Williams show audience Column Elizabeth Wagmeister-Senior Williams

How Wendy Williams Changed Daytime TV in Her Own Unscripted Way (Column)

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variety.com

Elizabeth Wagmeister Senior CorrespondentWendy Williams was unlike anyone else on TV. On daytime, you’re supposed to be authentic, but you’re also taught to be polished, read the teleprompter and stay on script.Williams did none of those things.

In fact, the talk show host did the exact opposite of what you’d expect a television executive to advise a host to do in 2008, the year her show was being tested for a national run.

And that’s why she she stayed relevant for 13 seasons.What Williams brought to the table could never be drafted in casting. Her messy, burping, farting, teeth-picking, say-it-how-it-is, unfiltered delivery is what brought viewers in and made them unable to turn away.

In TV, everyone wants to be liked. Networks want good ratings and to satisfy advertisers. Williams? She never even considered that.

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