Todd Longwell For Medium Rare co-founders Joe Silberzweig and Adam Richman, it was basically pivot or die.The duo’s company was in the business of staging annual live events including the Carnage Festival, featuring top DJs such as its founder and namesake Diamante Anthony “Carnage” Blackmon.
Then the pandemic shutdown went into effect in March 2020, and that business disappeared overnight.Reviewing their options, Silberzweig and Richman had an epiphany.“We saw that sponsors wanted to play in the streaming space and reach a younger, more millennial-inspired demographic than on cable, and we thought, we have a real opportunity to create celebrity-driven events,” says Silberzweig.The result has been a succession of live streaming specials,.
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