Marta Balaga As high-profile international productions continue to flock to Italy, its film commissions have joined forces, leaving producers’ old divide-and-conquer playbook in the dust. “We believe that the success of one member is the success of all members,” says Cristina Priarone, president of the Italian Film Commissions Assn.
The organization was created — alongside the Italy for Movies web site, with a searchable database — to help potential collaborators easily access information about available regional funds, and other advantages offered by different regions. “This network has increased Italy’s talent to attract productions, welcome them at the highest level and easily move their sets from one region to another,” adds Toscana Film Commission’s Stefania Ippoliti.
In a country with a famously strong regional identity, such cooperation encourages foreign teams — already lured by Italy’s 40% tax rebates — to venture outside of their comfort zones when looking for locations.
As proven by the likes of the second season of HBO’s smash “The White Lotus,” Sicily is still a popular destination, “and not just for stories related to the old Mafia stereotype,” notes local film commission chief Nicola Tarantino — recent shoots include “Indiana Jones and the Dial of Destiny.” Other films shot in Italy include Rob Marshall’s “The Little Mermaid,” which recently took advantage of Sardinia’s picturesque shores, and Alfonso Cuarón’s upcoming series “Disclaimer” with Cate Blanchett and Kevin Kline.
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