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How Genre Went Mainstream

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variety.com

Jamie Lang Once seen as niche or nerdy, science fiction, fantasy and horror fare have moved into a dominant position on the film and TV landscape.

Platforms are starving for it, theaters can fill up when it’s playing and producers are always on the lookout for opportunities to back the right project.“Genre filmmaking presents a climate of opportunity for producers,” says AGC Studios chairman and CEO Stuart Ford.

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