‘House Of The Dragon’, ‘The Crown’ And ‘LOTR’ Help Western Content Boom In India — Study
deadline.comIndian streaming viewers rushed to U.S. and UK content like never before during the Covid-19 pandemic, a study shows. There’s was a staggering 124% uptick in viewing of shows such as HBO’s House of the Dragon on subscription streaming services during the period, according to Indian ratings analyst Ormax Media.
Nearly two-thirds (66%) of urban Indian SVoD viewers aged 15 or above now watch what the research house calls ‘English’ content, or watches English content dubbed in a local language.
We’ll call them Western shows here for ease of understanding. Half a decade ago, just 9% of viewers watched Western content.
That number grew to 40% during the Covid crisis. The number has fallen back post-pandemic but Ormax is predicting a brighter future for content created in English, with the figure still almost double the 2017/18 figure.
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