Hollywood Publicists Find New Ways and Launch Innovative Campaigns to Keep Audiences Engaged
variety.comZoe Hewitt The challenge with throwing an annual event for more than 700 people is how to keep attendees engaged without recreating a “Groundhog Day” luncheon year after year.
Tim Menke and Sheryl Main, reigning chairs of Local 600’s International Cinematographer’s Guild Publicists Awards, are up to the challenge.
This year’s celebration at the Beverly Hilton on March 10 marks 60 years of recognizing the individuals and teams whose job it is to promote entertainment content. “It is a luncheon, but it’s also part of seeing where we’re at in the industry, the importance of publicity and the work that we do,” says Main.
This year, some of the nominated campaigns include a “Top Gun: Maverick” (pictured above) promotion that saw James Cordon taking to the skies, a specially curated warrior workout tied to “The Woman King” and murder mystery dinners to boost “Glass Onion: A Knives Out Mystery.” Publicist of the year nominee Michelle Alt points out that the campaign challenges aren’t always the obvious.
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