Holly Willoughby launches first affordable ‘multi-sensory’ perfume under Wylde Moon brand

ok.co.uk:

In exciting beauty news for a Tuesday morning, Holly Willoughby has just announced the launch of her very first fragrance.The Dancing on Ice presenter launched the perfume under her aspiration lifestyle brand Wylde Moon, so naturally the team announced the scent in the most aesthetically pleasing way possible.

In a series of gorgeous model images, a ballgown-clad Holly can be seen holding the delicate bottle for fans to see.The campaign images come after the star teased this announcement on Instagram yesterday evening: "Tomorrow!

My first ever perfume…Discover a scent to energise and enliven your senses… 8am @wyldemoon 08.02.22. #borrowedfromthewild." The perfume, named (borrowed from) The Wild, £42 here, has a “multi-sensory”, inspired-by-nature feel to it, blended to “capture the evocative aroma of a wild country garden after rainfall”.Think a luscious walk through the wild, without any wild distractions such as cows and muddy puddles, we’d hope.

If you’re looking for a more specific scent description than that, the spray blends bergamot, geranium and blackcurrant as top notes, jasmine, rose and mint as middle notes, and base notes of amberwood and musk.