‘Heathers: The Musical’: Village Roadshow, Kaleidoscope Team for U.K. Distribution (EXCLUSIVE)
variety.comNaman Ramachandran Village Roadshow Pictures has teamed with Kaleidoscope Home Entertainment for the U.K. release of the live-captured version of hit West End production “Heathers: The Musical.” The live-event style distribution strategy marks a first for both companies and will see a series of events premiering at more than 320 screens across the U.K.
and Ireland from March 28 through May 6. In addition to screening the musical, each event will feature a bonus 10-minute special titled “Behind the Scenes at The Other Palace,” named for the London venue where the musical was filmed in 2022 as a Roku original for the North American market.
Sky VIP also ran a preview screening on March 21 in 30 Vue cinemas across the U.K. Similar licensing strategies in other international markets are expected to follow. “Heathers: The Musical” tells the story of high school nobody Veronica Sawyer, whose dreams of popularity start to come true when she is taken under the wings of three beautiful and impossibly cruel Heathers, until mysterious rebel J.D.
shows her the deadly consequences of being somebody. The production is based on characters from the 1988 cult classic film, “Heathers,” which is now part of the IP library of Village Roadshow Entertainment Group’s parent company Vine Alternative Investments.
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