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HBO Max Reaches 28.7M, Including 8.6M "Activated," Subscribers

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hollywoodreporter.com

WarnerMedia streaming service HBO Max has reached 28.7 million "total HBO Max subscribers," including 8.6 million "activated" users as of the end of the third quarter, AT&T said on Thursday.

A set of tables and slides the company published along with its Thursday earnings report showed though that not all of the 28.7 million paying users who can are actually using the service.

The footnote in one slide provided this note for HBO Max's reach: "28.7 million subscribers with access to HBO Max and 8.6 million HBO Max activations." The company mentions activations, because consumers can not only get HBO Max directly from WarnerMedia.

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