Hollywood is not a young man's game these days. Stars like Harrison Ford, Arnold Schwarzenegger, John Travolta, and Nicolas Cage dominated the Cannes Film Festival this month, showing no signs of career slowdown.
Even after decades in the industry, with its ups and downs, these stars remain household names and top box office draws. "These stars still appeal for a variety of reasons, not the least of which is that Hollywood has largely moved on from the shirtless stud who defies the odds, saves the girl and wins the day," Doug Eldridge of Achilles PR said. "There has been a softening of the hero blueprint and a general vilification of what was traditionally considered American masculinity … [and] Americans still enjoy this hero archetype." Eric Schiffer, chairman of Reputation Management Consultants, credits their broad appeal across generations. "They can pull audiences as archetypes of today's Alpha from Silent to Boomers, Gen X to Gen Z because they're authentic off cam with a thirst for adventure who don't care if they're liked while mixing toughness with a soft side," Schiffer said. "These actors have a star power that transcends time," agrees Kathy Fielder of Thrive by Kathy Fielder. "They draw you in and make you feel happy and engaged.True star power transcends the screen and walks into your living room, and they have that." Here are some older generation stars still landing major roles, making successful films and headlining at the box office.
Sylvester Stallone has been a household name since he ran up the steps in Philadelphia in "Rocky," the breakout film that he not only starred in but wrote, earning him Oscar nominations in both categories and ultimately winning best picture in 1977.
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