Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
Halsey Claims Label ‘Won’t Let Me’ Release New Song ‘Unless They Can Fake a Viral Moment on TikTok’
variety.comThania Garcia Halsey vented her frustrations at her record label in a TikTok on Sunday morning, claiming that they’re being blocked from releasing a “song I love” for marketing reasons. “Basically, I have a song that I love that I want to release ASAP, but my record label won’t let me,” reads the text starting the 29-second clip.With the unreleased track apparently playing in the background and a frown on their face, Halsey (who uses she/they pronouns) continued: “I’ve been in this industry for eight years and I’ve sold over 165 million records and my record company is saying I can’t release [the song] unless they can fake a viral moment on TikTok.”Reps for Halsey and their label, Astralwerks/Capitol, did not immediately respond to Variety‘s requests for comment on Sunday.
The irony of Halsey creating a viral TikTok moment claiming that their label will not release the song without a viral TikTok moment was not lost on observers.
As more artists have begun to see success with the TikTok algorithm, it’s no secret that labels and artist teams have started manufacturing “viral moments” on the platform in order to up the buzz surrounding a release or project.
In April, the Kid Laroi and his ex-manager Scooter Braun reaped the power of TikTok virality by starting a fake feud in promotion of Laroi’s song “Thousand Miles.”“Everything is marketing,” concluded Halsey’s Tiktok, “and they are doing this to every artist these days.
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