Scroll To See More Images <?xml encoding="utf-8" ?> It’s arguable she’s single-handedly responsible for the Wellness (with a capital W) movement of the modern day, but Gwyneth Paltrow’s diet has just come under a ton of scrutiny.
Paltrow founded her now-ubiquitous lifestyle brand goop in 2008 and since its launch, goop has become a controversial and popular brand for its unconventional health and wellness recommendations; among the most-talked about is the notorious jade “yoni” egg, which claimed to increase sexual energy; unproven bee venom therapy for injuries; and “healing stickers” that were purportedly made from the same “conductive carbon material” NASA uses to make spacesuits.
Despite the controversy, Paltrow’s goop, which now boasts its own skincare line in Goopglow, vitamin powders and sexual wellness products, brings in around $18 million annually and the company is valued at $250 million, as of 2022 data. “I try and succeed and fail all the time in all kinds of ways.
But it’s the pursuit – you know what I am saying?” she told CEO Magazine in 2021. “But that pursuit is in me. It’s relentless, and I always want to live life to the optimal fullest and in every way, even in quiet, small ways.” Here’s what Paltrow said that got her into hot water recently.
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