A24 is going animated whimsical with Marcel the Shell With Shoes On, Neon opens Beba, Cohen Media Group presents Apples, IFC Midnight Flux Gourmet and Abramorama a documentary The Human Trial in limited release at arthouse cinemas.These venues have been doing a bit better, slowly luring Covid-spooked key older demos back into the theater-going habit, attracting some younger viewers (and playing big franchise movies because they have to).
Greg Laemmle, CEO of Laemmle Theatres, understands recovery takes time, especially with independent distributors spending less on marketing.
That’s why he counts more than ever on reviews to attract an audience.“Our theatres have been open for over a year since the 13-month shutdown, and every week we present an array of smaller foreign-language films, documentaries, and indie features.
Distributors aren’t advertising in print like they did pre-pandemic. But if you look in the LA Times every day, you’ll see our Laemmle Theatres directory ad listing all these titles.
Read more on deadline.com
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