Goody Honors the ‘Artist in Everyone’ With Vibrant New Collab and Kickoff Celebration in Miami
usmagazine.comIf Goody invites you to Miami, you go. In February, the haircare brand — loved by Ashley Graham, Bella Hadid and more — invited a group of beauty editors, including myself, to celebrate the launch of their newest collection that aims to honor the “artist in everyone.” As soon as we stepped foot in the 305, I could feel the Goody magic in the air.
One day after checking into the Cadillac Hotel (right on the beach), my fellow editors and I participated in an art class hosted by Reyna Noriega — whose designs are featured in the new line, Goody Tru.
Each scrunchie, scarf and hair brush were adorned with Noriega’s paintings, all of which pay homage to her Afro-Caribbean and Latin roots.
The Miami-based artist prides herself on creating work that depicts women of color in a “joyful” light and that intention is undeniable in the Goody Tru hair accessories. “I wanted to bring that aspect to the Goody Tru collection while also giving a nod to the colorful lifestyle of Miami with bold oranges, yellows, greens and blues,” Noriega told Us Weekly’s Stylish.
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