Good Morning Britain has lost another 100,000 viewers in a day after Piers Morgan quit his role as co-host on the show. It has been recorded as its joint lowest ratings over the past month after having lost 40 per cent of its audience since the 55 year old left his job.
Overnights.TV recorded Wednesday 17 March's rating of 800,000 viewers as the show's joint lowest rating over the past four weeks along with the 26 February and 5 March.
According to MailOnline, the viewership was also 700,000 below the 1.49million who watched BBC Breakfast on that day. Get exclusive celebrity stories and fabulous photoshoots straight to your inbox with OK!'s daily newsletter.
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