From Bollywood To ‘Delhi Crime’: BBC Studios, Super-Indies And India’s Producers On How Streamers Are Supercharging Series Production In The Country And If Their Shows Can Travel
deadline.comMeet any high-profile Indian director or producer these days, and the talk is all about bibles, writers rooms and showrunners, rather than making films.
Driving down Mumbai’s main artery, the Western Express Highway, most of the billboards are promoting new premium drama series from Prime Video, Netflix and Disney+ Hotstar, rather than the latest Bollywood release.
Of course, the shift of talent from film to episodic is happening everywhere in the world, but in the fast-paced, opportunistic environment of the Hindi-language content industry, these trends have become supercharged.
Netflix and Amazon moved in here around 2016, local broadcasters fought back with their own streaming services—Hotstar (now Disney+ Hotstar), SonyLiv, Viacom18’s Voot and ZEE5—and the demand for premium drama series started to skyrocket, as competitors tried to differentiate themselves in an overcrowded field.
Read more on deadline.com