Fox News topped March ratings, but all of the major news networks saw double digit erosion from the same month in 2022. CNN saw some of the steepest declines, with it primetime audience down 61% from March of 2022, and dropping 73% in the 25-54 demo.
One factor: The lack of a dominant news story. The Ukraine war dominated the news cycle in the same period a year ago, and CNN actually saw a viewership spike back then.
But the network has been trying to retool its 9 PM ET hour, scheduling special townhalls and one-on-one interviews. The network has said that the programming is a bit of an experiment that has not seen a full promotional push, while sources say it has been talking to figures like Gayle King and Charles Barkley about hosting a weekly show in the slot.
The network also is launching an overhaul of its daytime lineup next month. While CNN beat MSNBC in the 25-54 primetime demo during the first quarter, it was edged out by the NBCU network during March.
Read more on deadline.com
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