Former Film and TV Charity CEO Alex Pumfrey has joined ITV to head up partnerships with broadcasters, streamers and telecoms giants.
Pumfrey joins in Director of Strategic Partnerships post and will develop relationships with the likes of the BBC, Sky, Apple and Amazon.
She replaces Lynette Kewley, who moved to become Director of Commercial & Propositions for streamer ITVX late last year.
Reporting to Group Strategic Partnerships and Distribution Director Martin Goswami, former Channel 4 digital exec Pumfrey will start in June.Read more on deadline.com
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