Patrick Frater Asia Bureau Chief After three editions that were canceled due to a combination of COVID and bad timing, Hong Kong’s FilMart film rights market may have finally had some things go its way.
It opens March 13 with many factors now moving in its favor. Not least of these are the moves by the Hong Kong government to end its previously harsh and persistent disease-control measures.
The city wound down its disruptive quarantine and tracking measures at the end of 2022, opened its borders in January and finally dropped its mask mandate in the last 10 days. “We saw an immediate jump in interest from buyers and sellers after Chinese New Year’s border opening and there were no more restrictions on the food and beverage sector,” says Gloria Chan, section head for the entertainment industry at FilMart organizer, the Hong Kong Trade Development Council.
The market organizer had been working behind the scenes for many months, attending Busan’s Asian Contents and Film Market and the American Film Market, where it offered incentives for former market participants to make a return to Hong Kong.
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