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FilMart Keynote: Disney Local Production Is a ‘Long-Term Commitment’ to Asia, Says Jessica Kam-Engle

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variety.com

Patrick Frater Asia Bureau ChiefIn support of the Disney Plus streaming service, Disney has expanded its involvement in local production in Asia-Pacific.

The company’s APAC head of content and development, Jessica Kam-Engle, gives the keynote presentation on the first day of Hong Kong FilMart.Ahead of her speech she gave a few pointers to Variety readers.Jessica Kam-Engle: From our extensive research, consumers across most Asian markets have a strong preference for local language entertainment content.

In recent years, demand for Korean content in particular has experienced phenomenal growth across the region. Our local production operations in APAC was set up with the goal of producing premium original content from this region to complement global branded content from our iconic suite of franchises, including Marvel, Star Wars, Pixar, Nat Geo and Star.

Anchored on quality storytelling, we aim to offer a diversified portfolio of entertainment content on Disney Plus that will resonate with and beyond our core audiences.

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