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Facebook Found 41% of Comments on Vax-Related Posts Discouraged Vaccination (Report)

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thewrap.com

series from The Wall Street Journal.Zuckerberg had said Facebook was going to push 50 million people toward COVID vaccines, yet Facebook’s own research was revealing that comments were spreading about anti-vaccine sentiments, ranging from people’s objections to conspiracy theories.

For months, Facebook continued trying to catch up to these posts that were flooding its platform and undermining the vaccination efforts globally.Another internal memo showed that 41% of vaccine-related comments on English posts discouraged vaccination.

Users were exposed to comments on vaccine-related posts 775 million times per day, according to the documents. In response, Facebook later changed its ranking for health content in the aim to reduce views on what.

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