While studios took advantage of expanding their Oscar nominated Best Pictures this weekend — it’s truly a post-apocalyptic, err, post-pandemic marketplace when it comes to reaping any huge box office afterglow from this year’s crop.
And the irony is that there’s only one streaming title among the top 10 Best Picture bunch, that being Netflix’s All Quiet on the Western Front, OTT services never disclosing grosses.
Given how a majority of these titles are available in the home, either on streaming or PVOD, don’t expect the typical post-nom total box office surge.
Between last Tuesday’s nominations and Oscar night, March 12, i.e. back in 2020, 1917 jumped 210% between noms and Oscar night; the ultimate Best Picture winner, Parasite, jumped 40%, Little Women was +37%, and Jojo Rabbit had that same uptick as well.
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