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Eva Longoria on the Power of Poderistas and the Latinas Make a Difference Summit

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Marc Malkin Senior Film Awards, Events & Lifestyle EditorSince Poderistas’ launch just one year ago, the digital community has become a leading source for all things Latina.“We’ve really proven ourselves as a platform to speak to the Latina community and say, ‘Hey, you guys should be paying attention to this,’” Poderistas co-founder Eva Longoria tells Variety. “It could be politics or workshops.

It could also be books. … It could also be beauty, fitness and entertainment.”She adds, “I think as the demographics grow in the United States, it’s only going to be more important to have this aggregation of community moving forward.”Poderistas’ second annual Latinas Make a Difference Summit will take place Sept.

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