The effect of Eurovision 2023 is in full force following last weekend's grand final in Liverpool, with TikTok crunching the numbers to reveal an incredible uplift in video creations using the music of Loreen, Käärijä and more.
After being crowned 2023's champ, Sweden's Loreen reaps the biggest rewards on TikTok, with her winning track Tattoo experiencing an unbelievable 836% increase in creations since last weekend.
Tattoo is currently going viral on the platform, with over 59,000 creations post-final. Elsewhere, runner-up Käärijä of Finland also benefits from a grand final boost, with his brilliantly-bonkers entry Cha Cha Cha seeing an uplift of 697% following last weekend's spectacle; the track boasting over 41,000 video creations since last Saturday.
It's great news for Israel's addictive entry Unicorn by Noa Kirel, too, with the track seeing a surge of 205% and currently sitting on over 67,000 video creations since its grand final performance.
Read more on officialcharts.com
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