Football has been the name of the game this weekend in Europe and the UK as Euro 2020 continues to crank out impressive viewing figures across the continent and in Britain.
Beginning with England Vs Scotland’s goalless draw on Friday night, ITV drew an average 18.4M UK viewers for a 74 share. Gareth Southgate and Steve Clarke’s sides also hit a peak of 20M viewers (79 share) during the derby which became, unsurprisingly, the most-watched match of Euro 2020 so far in the market.
This was also the top football ratings reaper since England’s World Cup semi-final against Croatia in 2018, and set a new broadcaster streaming record with 4.8M streams across ITV Hub and STV Player.On Saturday, France played to a 1-1 draw with Hungary under
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