Emmy Award-Winner Adam Bernstein to Direct Prime Video Italy Original ‘Costiera’ That Will Mark New Rights-Sharing Business Model
variety.comNick Vivarelli International Correspondent Emmy Award-winning director Adam Bernstein (“30 Rock,” “Fargo,” “Better Call Saul”) is set to helm new Prime Video Italy original “Costiera,” an English-language action drama set on Italy’s iconic Amalfi Coast.
The high-end show is being co-produced by Amazon Studios and Luca Bernabei for Lux Vide, the prominent Italian company behind financial thriller “Devils” that is owned by Fremantle.
Though production on “Costiera” is set to start on location this summer, the international cast is being kept under wraps. Under a highly innovative deal structure, Fremantle will handle global sales on “Costiera” in all territories outside of Italy, France, Spain and Portugal where Amazon is holding on to full exclusive rights.
In interviews with Variety, Nicole Morganti, who is Amazon Studios head of originals in Italy, and Lux Vide CEO Luca Bernabei (pictured above) hailed the groundbreaking aspect of the “Costiera” business model. “Up until now we always did deals that were buyouts, or in any event co-productions,” said Morganti. “But in this case we had the great fortune – thanks to approval from our U.S.
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