solid reviews and excellent word of mouth, but the $150 million franchise starter barely topped $205 million worldwide in theatrical earnings.
The Dungeons and Dragons brand was a prime example of “IP for the sake of IP.” None of its admittedly impressive cast (Chris Pine, Michelle Rodriguez, Justice Smith, Sophia Lillis, Hugh Grant and Regé-Jean Page) qualified as a butts-in-seats draw.
Moreover, the film was initially slated for March 10 before being moved to March 31. Whether it would have fared better between “Creed III” and the underperforming “Shazam: Fury of the Gods,” as opposed to just five days before “The Super Mario Bros.
Movie,” the date change certainly didn’t help position it as the de-facto family event movie of its moment. Paramount knew it had a good movie, debuting it at the SXSW festival and sneaking the hell out of it to build word-of-mouth, but they couldn’t quite move the needle.
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