Dr. Shereene Idriss Drops Her Skin Care Routine

glamour.com:

“popping out on the market like mushrooms." As the founder of and the Instagram and YouTube, Idriss was stuck on the sidelines as she watched brands churn out products she felt lacked the problem-solving many of her patients were looking for. “Every day, there was a new trend, some new product," Idriss tells Glamour. "I felt a lot of FOMO and thought it's time to launch a brand that is problem-focused and very tailored.

There is so much noise on the market and people no longer know why they're using products or what that product is supposed to deliver and what they're trying to achieve.

It was time for a skin-care brand to launch on the market with a very specific purpose and simple ritual to it.” After two and a half years of formulation, is launching with the Major Fade Solution System: three products that specifically target hyperpigmentation.

This pared back approach was something Idriss personally adopted over time. “I definitely was a skin-care maximalist, especially after I had melasma with my son," she says. "I had 11, 12 step skin-care routine, which was ridiculously long and extensive.