Glamour. “There is an ecosystem of suppliers that can help celebrities launch products fairly easily—packaging, manufacturing—and the celebrity can bring their social media followings for marketing.
The way I see it, skin care is easier than food, less capital intensive than apparel, and more scalable than content. The only other thing that is easier for a celebrity to do is to license their name or get paid for being a celebrity endorser.”How much risk a celebrity assumes by launching a skin care line depends on how involved they even are.
Starting the company from the ground up—as Lopez has done and Kylie Jenner notably did—can be the most lucrative course, but the highest risk.
Read more on glamour.com
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