Disney+ Won’t Take Ads for Alcohol, Politics to Keep Venue Family Friendly

variety.com:

Brian Steinberg Senior TV EditorNot every marketer is likely to get its commercials on a new ad-supported version of Disney+.The popular streaming service — home to Marvel movies, the “Star Wars” series and hours of signature kids’ programming — is about to unveil a new ad-supported tier, part of a broader move by big entertainment companies like Disney to lure new subscribers to its broadband entertainment hubs with cheaper subscription levels.

Indeed, the new option is one of the most-anticipated developments of the looming TV “upfront,” when TV networks try to sell the bulk of their commercial inventory for the next programming cycle.But Disney is being careful, according to two media buyers with knowledge of recent discussions between the company and advertising agencies, wary of overwhelming the streaming outlet with a glut of ads that might obscure the service’s family-friendly environment.

These executives say Disney has already signaled to agencies that the new version of Disney+ will not accept alcohol or political advertising at its launch.

What’s more, the Disney service will also not take ads from rival outlets or entertainment studios, in a bid to prevent rivals from luring its subscribers amid a fierce round of Hollywood’s streaming wars.