Disney has debuted a suite of tools and offerings for advertisers designed to unify its linear networks and streaming platforms into a streamlined home for sponsored messages.At a tech showcase for media buyers, an online prelude to the traditional mid-May upfront, executives emphasized the versatility of Disney, especially since the company took full control of Hulu in 2019.
At the time of that transaction, Hulu was generating almost $2 billion in ad revenue a year and plans call for that to only grow.The new lineup includes Disney Select, a way for marketers to select desired audiences from the company’s portfolio based on buyer behavior, household characteristics and psychographics.
Read more on deadline.com
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