Entertainment audience innovations and

Disney Tech Showcase Debuts Tools Bridging Streaming And Linear TV

Reading now: 339
deadline.com

Disney has debuted a suite of tools and offerings for advertisers designed to unify its linear networks and streaming platforms into a streamlined home for sponsored messages.At a tech showcase for media buyers, an online prelude to the traditional mid-May upfront, executives emphasized the versatility of Disney, especially since the company took full control of Hulu in 2019.

At the time of that transaction, Hulu was generating almost $2 billion in ad revenue a year and plans call for that to only grow.The new lineup includes Disney Select, a way for marketers to select desired audiences from the company’s portfolio based on buyer behavior, household characteristics and psychographics.

Read more on deadline.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA