Brian Steinberg Senior TV EditorAfter mounting glitzy presentations to advertisers at a stately Lincoln Center auditorium for decades as part of the TV industry’s annual upfronts, Disney now plans a big break with Madison Avenue tradition.The owner of ABC, ESPN and Hulu intends to ask advertisers and buyers to convene at a new, as-yet-undisclosed location where executives can interact with the company’s entire media portfolio in a more hands-on way, says Rita Ferro, president of Disney Advertising Sales.“We need to modernize our presentation and how we show up,” Ferro told Variety.
Doing so has become increasingly important as more advertisers look for ways to run commercials alongside video content that appears simultaneously across many.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.