As the streaming wars heat up worldwide, Disney+ Hotstar has already staked out a sizable lead over Netflix in Indonesia, the world's fourth most populous country.
The streaming business is still at a very early stage of development in Indonesia's emerging market, with just 3 percent of the country's population of 270 million subscribing to SVOD services, according to a new report from leading regional consultancy Media Partners Asia (MPA).
As of Jan. 16, Disney+ Hotstar had 2.5 million subscribers in Indonesia, followed by local Southeast Asian streaming companies Viu and Vidio, with 1.5 million and 1.1 million subscribers, respectively —and with Netflix trailing in fourth place with just 850,000 subs.
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