Michael Schneider Variety Editor at LargeAttendees at the Disney upfront could have played a drinking game by taking a sip everytime someone referred to the company as “unrivaled.” The message to advertisers: You’ve heard from other congloms this week, but no company offers such a wide range of storytelling options than the Walt Disney Co.’s suite of offerings.After an embattled several months atop the helm, Disney CEO Bob Chapek didn’t address any of the recent arrows pointed at him and the company, instead opening the presentation by calling the Walt Disney Company “the most powerful force in the industry” and noting how he started his career in advertising.“Now, as many of you know, Disney will be celebrating our 100th anniversary later this year and that is an incredible milestone,” he said. “I can’t help but think about this moment in the context of what this company has always been, what it is today, and what it will be.
Over the last 100 years, we’ve brought iconic stories and characters to life in new and innovative ways. We shake global culture, and creating new memories for millions of families and fans, across generations.
And we’ve repeatedly defined and redefined the entertainment landscape through pioneering technologies that give our storytellers bigger and better candidates.
And we created an unmatched synergy machine that enables audiences to make our stories part of their everyday lives.” Chapek’s message: “We have a portfolio of dynamic distribution platforms, linear networks, digital channels, and of course, our powerful and growing streaming services… The Walt Disney Company is unrivaled.
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