Disney’s ad sales group said it has closed its 2021-22 upfront, with double-digit increases in CPMs and revenue thanks to powerful interest in live sports.The rate gains spanned all broadcast day parts, cable and all major sports, including college football, NFL and the NBA.
Disney said more than 40% of total upfront dollars committed this year went to streaming and digital outlets. While streaming flagship Disney+ is an ad-free, consumer offering, Hulu and ESPN+ do have ads.
Hulu’s ad revenue is forecast to reach $3 billion this year, which is in the same range as the company’s linear networks. CEO Bob Chapek has referred to Hulu advertising as a “secret weapon” for Disney.Overall revenue posted double-digit increases across broadcast,
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