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Digital Studio Pocket.watch Builds Kids’ Biz on YouTube Stars

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Todd Longwell To get a sense of Pocket.watch’s rapid rise, look no further than the Macy’s Thanksgiving Day Parade.The start-up was launched by founder and CEO Chris M.

Williams in March 2017 with a mere $6 million in Series A funding and the bold goal of taking digital kids and family content creators and turning them into multiplatform franchises.

A mere 3 1⁄2 years later, in November 2020, a 42-foot-tall Red Titan balloon depicting the superhero alter ego of Ryan Kaji, star of its top YouTube channel Ryan’s World, floated down 34th Street in Manhattan alongside iconic characters such as Snoopy, SpongeBob and Pikachu.“You can have a hit TV show or a toy, but when you get into pop culture, that’s when you really start to understand how big your franchises have become,” says Pocket.watch chief content officer Albie Hecht, a onetime president of film and TV entertainment for Nickelodeon, who launched the company with Williams and chief strategy officer Jon Moonves.

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