Diddy sues alcohol company Diageo claiming they are “unwilling to treat its Black partners equally”
thefader.comSean Combs, a.k.a. Diddy, has filed a lawsuit against British multinational alcoholic beverage company Diaego, The Guardian reported.
The two partner on several of Combs Wines and Spirits businesses, including Ciroc and tequila brand DeLeon. The company also owns the likes of Casamigos, Guinness, and Smirnoff.
The lawsuit reportedly states Diaego has been “unwilling to treat its Black partners equally – even when explicitly required by contract to do so" and has been putting his ventures on the back burner because they are "Black brands." It also says that the company's claims that they are leaders in diversity and inclusion are "a lie." In the filings, the Combs camp states that it will seek billions of dollars in damages because of Diaego's "neglect and breaches" in a separate lawsuit.
The FADER has reached out to Combs' rep for comment. Read Next: Diddy, City Girls, and Fabolous get freaky in new “Act Bad” video A spokesperson for Diaego sent the following statement to The FADER: "This is a business dispute, and we are saddened that Mr.
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