‘Death On The Nile’ To Set Sail For China In Close Step With Start Of Global Rollout
deadline.comDisney/20th Century Studios’ Death On The Nile has been confirmed for a China release, slated to go out on February 19. The date falls just after the Chinese New Year period ends, and is the day before the culmination of the Winter Olympics in Beijing.The Kenneth Branagh-directed mystery ensemble nabbed an increasingly rare China slot for Hollywood titles and is the sole studio movie currently dated in 2022.
What’s more, it’s also releasing nearly in step with the beginning of its international and domestic rollout — something we haven’t seen in some time.
Although it’s a non-traditional Saturday start, the timing of the release confirmation should give Disney room to mobilize its promotional efforts, another recent rarity.Overall, China was stingy (or late) with release dates for Hollywood movies in 2021, becoming even more ornery to navigate than usual.
Some of that was attributable to it having been the 100th anniversary of the Communist Party, which put the focus on local so-called “propaganda” movies like the $900 million-plus grosser The Battle at Lake Changjin.
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