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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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David Zaslav Talks ‘Go-to-Market Attack Plan’ as Warner Bros. Discovery Debt Picture Improves

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variety.com
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Cynthia Littleton Business EditorWarner Bros. Discovery is projected to shoulder less debt that expected after the merger is completed — good news that Discovery chief David Zaslav trumpeted to investors on Wednesday as he offered a glimpse of the planning under way as the companies strive to close the transaction by the middle of next year.During Discovery’s third quarter earnings conference call, Zaslav revealed that Kevin Mayer, former Disney executive, has signed on as a consultant to advise on the enlarged company’s direct to consumer distribution strategies.

And Zaslav confirmed what the industry already expected: Discovery chief financial officer Gunnar Wiedenfels will serve in the same role at Warner Bros.

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