Daði Freyr Sweden Iceland Ukraine Finland Pop Eurovision Daði Freyr Sweden Iceland Ukraine Finland

Daði Freyr on Eurovision: “It’s not as cool anymore to be a hater”

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Eurovision star Daði Freyr has spoken to NME about the shift in attitudes towards the Song Contest, as well what to expect from his performance tonight and his upcoming album.The grand final of Eurovision 2023 will be held at Liverpool Arena tonight (Saturday May 12), with Sweden, Finland and Ukraine currently leading the bookies’ favourites to win.Freyr is no stranger to the contest, having been set to compete with the viral song ‘Think About Things in 2020 before the event was pulled due to COVID lockdown, and eventually represented Iceland at Eurovision 2021 with his track ‘10 Years’.“It was fun, although one of members got COVID and we had to quarantine, which was pretty boring,” he said of his last appearance at the show. “I never would have written ‘10 Years’ or ‘Think About Things’ if it wasn’t for Eurovision, and it’s a huge stepping stone towards bigger things if you really capitalise on it.

It’s a huge ad for me as a performer.”Now, he’s among the likes of  past competition favourites Sam Favourites, Kalush Orchestra and Netta who are set to return at tonight’s event.“I’m doing a cover by a Liverpool band,” he teased of his performance. “I get one and a half minutes, so I’m just trying to squeeze as much of me into that as I can.

The cover is also being released today.”With a cult fan base and having appeared at indie festivals and showcase events, Freyr has enjoyed being part of the increased credibility of Eurovision in recent years.“People are just allowed a little more to like different things,” he said. “It’s not as cool anymore to be a hater.

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