Entertainment film audience pandemic

Could Universal-AMC’s Early VOD Deal End Up Helping Struggling Theaters?

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variety.com

Rebecca Rubin Film and Media ReporterWhen Universal and AMC in July unveiled a new deal enabling the studio to release movies on demand within weeks of their theatrical debut, rival theater owners publicly and privately decried the change.

They feared the agreement would be detrimental to their businesses.In the pandemic era, it may ironically end up being a saving grace.Exhibitors initially were concerned that audiences wouldn’t pay to see a movie in theaters if they could wait just 17 days to watch it at home.

Traditionally, films play on the big screen for 75 to 90 days before landing on digital rental platforms. Theater operators were particularly cantankerous because the pandemic had already been ruinous to the film industry, and they.

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